Promoted Posts: Does Facebook Expect Page Owners to Pay Twice For Fans to NOT See Their Posts?
I find myself facing quite a conundrum. You see, I love Facebook! I think it’s one of the most powerful business tools in the world today. As a social media consultant, I advise every client taking the social media plunge, that the very first place to begin is with a Facebook Page. No matter what […]
Five Reasons Your Business Needs Social Media
There’s a lot of buzz these days about the power of social media for business, but some business owners aren’t convinced that developing a social media presence is right for them. I’ve put together a list of five reasons why social media is essential for businesses large and small: Increase brand awareness: The only way […]
Timeline Isn’t the Only Change in Facebook’s New Marketing Solutions
You’ve surely heard the buzz of the past few weeks! Facebook is rolling out Timeline for Pages! Some Page owners are rushing to convert, some are holding off until it becomes mandatory on March 30, while others are confused about what this even means. While Timeline is the most visible piece of the ‘new marketing solutions’ that were announced on February 29, it’s not the only piece – even though that’s what we’ve been hearing about for the past few weeks.
How Facebook’s Timeline for Pages Affects Businesses
Facebook’s constant evolution ensures that there are always lots of changes rolling out on the social network. On February 29, at Facebook’s breakout marketing conference, fMC, many changes were announced. How do these latest changes affect businesses? In many ways, these changes will be good for businesses that market on the social network. Several changes will allow for a broader reach of ads and marketing messages, not to mention the new cover photo, which is valuable marketing real estate, in spite of not being able to put calls to action, websites, or phone numbers on the billboard-like image.
If You Build It, Will They Come? Using Social Media for Business
In my work, I speak with many business owners about using social media to grow their business. They typically fall into three categories: those who are hesitant to involve themselves in social media, those who don’t believe that social media will work for their industry, and those who say they’ve tried social media for business and it doesn’t work. I understand that it can be a daunting decision, striking out into the unknown and being unsure as to the worth of social media for their brand, but when properly done, social media is a powerful business tool that enables your company to connect and engage with current and prospective clients, build community and brand loyalty, and increase sales.
