Promoted Posts: Does Facebook Expect Page Owners to Pay Twice For Fans to NOT See Their Posts?
I find myself facing quite a conundrum. You see, I love Facebook! I think it’s one of the most powerful business tools in the world today. As a social media consultant, I advise every client taking the social media plunge, that the very first place to begin is with a Facebook Page. No matter what […]
10 Tweaks to Give Your Facebook Business Page Greater Impact
I’ve been touring Facebook business Pages for about a week, looking at what businesses are doing right, and what easy changes they could make to give their Pages more impact and their visitors a better experience. I’ve found some interesting things on many Pages, but one thing that stood out was that many Page owners […]
Timeline Isn’t the Only Change in Facebook’s New Marketing Solutions
You’ve surely heard the buzz of the past few weeks! Facebook is rolling out Timeline for Pages! Some Page owners are rushing to convert, some are holding off until it becomes mandatory on March 30, while others are confused about what this even means. While Timeline is the most visible piece of the ‘new marketing solutions’ that were announced on February 29, it’s not the only piece – even though that’s what we’ve been hearing about for the past few weeks.
How Facebook’s Timeline for Pages Affects Businesses
Facebook’s constant evolution ensures that there are always lots of changes rolling out on the social network. On February 29, at Facebook’s breakout marketing conference, fMC, many changes were announced. How do these latest changes affect businesses? In many ways, these changes will be good for businesses that market on the social network. Several changes will allow for a broader reach of ads and marketing messages, not to mention the new cover photo, which is valuable marketing real estate, in spite of not being able to put calls to action, websites, or phone numbers on the billboard-like image.
First Steps to Getting Started Using Social Media for Business
Many business owners are afraid to jump on the social media bandwagon mainly because they just aren’t sure where to start. Deciding what to do and how to do it can be a daunting task, so here are some tips to help you get started and grow your business using social media. Determine the networks that are appropriate for your industry or business. Spread the word by inviting all of your current customers and contacts to follow you on your networks. Share great content and listen to what others are saying. Ask people to share your content. Be consistent. Don’t be afraid to ask for help from an expert.
