Customer Experience is Key to Customer Service and Brand Loyalty
When I was in high school (100 years ago), I participated in Distributive Education Clubs of America (DECA), an organization that prepares students for careers in marketing, finance, hospitality, and management. In DECA, one point that was driven home over and over was that customer service is the key ingredient to generating and maintaining brand […]
Tips for Creating a Successful Website – Part 2
There are so many components to consider when building a website for your brand, from SEO to content to which platform to use. Sometimes the decisions seem endless. I’m not a web designer or an SEO expert, by any means. My expertise with regard to website creation comes from a visitor experience/customer service perspective. In […]