NEW!! Social Media Wrap-up for Brands and Bands!

Every week I scour the web for news and information on social media. Starting today, I’ll be sending out a Social Wrap-up newsletter to my subscribers each Saturday. Since I have some subscribers who are musicians and some who are small business owners, I’ll separate the articles into Social for All that apply to all regardless of what type of brand you have and I’ll also include a section on Social for Musicians.

And away we go…

Social for All

• If you haven’t heard of thinglink.com, you need to check it out! You can upload an image, add interactive links and descriptions. This could be a fantastic new marketing tool – and they just announced Facebook integration this week. Here’s a link to the thinglink that I made just to test it out. Here’s a screen shot of the image I made. The little icons aren’t visible until the person mouses over the image. Click on the image to see it full size.

Also, here’s an article about the thinglink’s Facebook integration: http://mashable.com/2013/04/23/thinglink-facebook/

• Twitter just announced some new tools for small business advertising, including new targeting options and access to their advanced interface. http://advertising.twitter.com/2013/03/More-powerful-tools-for-small-business-and-self-service-advertisers.html
• Are you using Pinterest as a way to drive traffic to your site, build links and network with bloggers? Here’s a great article with ideas on how to do just that: http://socialmediatoday.com/cliquekaila/1407101/how-to-use-pinterest-build-links-blogger-relationships
• Here’s a list of 5 great email marketing tools. Are you using email marketing? It is definitely one of the most effective marketing tools around! http://webmarketingtoday.com/articles/5-Necessary-Email-Marketing-Tools/

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Social for Musicians

• Here’s a juicy little podcast from Michael Brandvold and Brian Thompson on why you aren’t getting fans (yet!): http://www.musicmarketingworld.com/why-cant-i-get-fans-as-a-band-or-rapper/
• Twitter just released Twitter #Music (https://music.twitter.com/i/chart/popular)- if you haven’t tried it yet, what are you waiting for???? It’s a super cool, slick interface and can help your music get discovered by new fans. Here’s an article about how Twitter #Music can be used by and for marketing. http://evolver.fm/2013/04/22/marketers-are-looking-forward-to-your-twitter-music-account/
• Do you do much local networking? This article shares some ideas on ways to network locally to help your band and others: http://www.musicthinktank.com/blog/local-networking-for-musicians.html
• This was new to me! I know about fake Facebook fans and Twitter followers, but didn’t realize the problem also existed on SoundCloud. Do yourself a favor and DO NOT buy fans and followers on any social network or you’ll end up looking like an idiot…and nobody wants that! http://dottedmusic.com/2013/marketing/fake-soundcloud-fans/

 

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Don’t Forget!
Wow! I’m amazed by the response to my upcoming webinar on the Top 10 Social Media Mistakes Brands Make and How to Fix Them! The sign-ups are coming in like craaaazy! There are less than 30 spots still available, so be sure to register NOW…I don’t want you to miss it! 

If you’re working hard at social media, but social media isn’t working for you, you can’t afford to miss this webinar! You could be making one (or more) of these mistakes and actually working against yourself. Join me Tuesday, May 7th at 2pm CENTRAL to learn the Top 10 Social Media Mistakes Brands Make and How to Fix Them. Don’t be left in the dark. Click here to register and reserve your spot: http://bit.ly/14SnDzH

Prefer one-on-one guidance? Contact me now and let’s get your social presence rockin’!

 

*If you’d like to get this weekly wrap-up in your inbox each Saturday, look to the right and sign up for email updates.