What to Do About Facebook Reviews
I spend a lot of time analyzing social media accounts of all types of businesses across every platform. Something I see far too often is unacknowledged Facebook reviews. A customer takes the time to give feedback on their experience and what do they get in return? Crickets. What a missed opportunity! Whether positive or negative, […]
Entertainment Venues: Let’s Make a Plan for Ride-Hailing Services
When I write about customer experience, it’s typically from a digital and social media perspective, but I’m going in a slightly different direction today. While the following isn’t directly related to social media, it addresses aspects of the digital and in-person guest experience (and, truthfully, has the potential to create a social media kerfuffle). The […]
A New Direction for Seek Social Media
Dear Colleagues, Associates, and Friends: In business, as in life, it’s important to evolve and adapt. If you’ve followed Seek for a while, you likely remember that a little over a year ago I announced that I was moving our client focus to music industry professionals. While I’ve enjoyed working with many great musicians and […]
Customer Experience is Key to Customer Service and Brand Loyalty
When I was in high school (100 years ago), I participated in Distributive Education Clubs of America (DECA), an organization that prepares students for careers in marketing, finance, hospitality, and management. In DECA, one point that was driven home over and over was that customer service is the key ingredient to generating and maintaining brand […]
Tips for Creating a Successful Website – Part 2
There are so many components to consider when building a website for your brand, from SEO to content to which platform to use. Sometimes the decisions seem endless. I’m not a web designer or an SEO expert, by any means. My expertise with regard to website creation comes from a visitor experience/customer service perspective. In […]
